Wine By The Numbers

Wine Consumption by GenerationWhat are the top wine-producing states? According to Wines Vines Analytics, they are California (316 million cases in 2014), Washington (13 million cases), New York (12 million cases), and Oregon (3.5 million cases). Oregon is actually third if only wine made from vinifera grapes is considered.

How many adults drink wine? The Wine Market Council reports that 40 percent of the 230 million adults in the U.S. drink wine as of August 2014. More women, 56 percent, drink wine than men, 54 percent. Two-thirds are occasional wine drinkers (once a week or less) and one-third are high-frequency drinkers (more than once a week). The high frequency drinkers account for 81 percent of the total wine consumed in the U.S.

Who are the largest consumers by generation? According to the Wine Market Council, baby boomers (born between 1946 and 1964) account for 41 percent.

As for the number of wineries in the U.S., Wine Business Monthly reports there are 6,810 bonded wineries (brick and mortar) and 1,477 virtual wineries. California has the most overall number of wineries, but Oregon has experienced double-digit growth. There are wineries now in very state in the U.S.

What’s selling? Top sellers include cabernet sauvignon from Napa Valley; sauvignon blanc, especially from New Zealand; pinot noir; sparkling wines, particularly prosecco; and red blends.

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