Neiman Marcus Fashion Island Unveils Its First West Coast Digital Style Labs

Neiman Marcus debuted the Digital Style Labs located on the second floor of the Fashion Island location on Dec. 1. The glass wall invites customers to scan a QR code that will take them to the Digital Style Labs website, where they can make an appointment with a digital client advisor, or personal shopper.

First, customers can take a quiz to match them with an advisor that best fits what they’re looking for. Next, they can get in touch with their advisor by either sending a text, direct message (DM), email, or by making an appointment.

If they choose to make an appointment, their advisor will create a personalized experience in the Digital Style Labs where they can offer tips on styling, wardrobe refreshes, personal shopping, and more.

The Digital Style Labs also include a workspace for the advisors and an area for them to create content for social media.

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