Neiman Marcus debuted the Digital Style Labs located on the second floor of the Fashion Island location on Dec. 1. The glass wall invites customers to scan a QR code that will take them to the Digital Style Labs website, where they can make an appointment with a digital client advisor, or personal shopper.
First, customers can take a quiz to match them with an advisor that best fits what they’re looking for. Next, they can get in touch with their advisor by either sending a text, direct message (DM), email, or by making an appointment.
If they choose to make an appointment, their advisor will create a personalized experience in the Digital Style Labs where they can offer tips on styling, wardrobe refreshes, personal shopping, and more.
The Digital Style Labs also include a workspace for the advisors and an area for them to create content for social media.