Items including leisurewear, candles, and custom florals make Flowers at the Coast unlike most boutiques you’ve visited. Jocelyn Khalil hoped to open a store that had a different vibe from the apparel industry she has worked in for years. “I wanted a little escape; I wanted to have my secret little gem that I could go and have some fun with,” Khalil says.
Although Khalil originally planned to open a flower shop, she decided to include a section of clothing that reflects the loungewear people have gravitated toward since the start of the pandemic. “Everything now is about comfortable wear, and I’m not just talking about people who are working remotely,” Khalil says. “We’re seeing it on the runway—I think that this is going to change society for years.”
Customers can shop sweaters, tops, and more from Khalil’s brand, HeyYou, and brands such as P.J. Salvage. The shop’s jewelry is hand-picked by Khalil from vendors who custom-make pieces for her.
Head to the back of the store and you’ll find floral arrangements, potted plants, and orchids. You can also purchase a custom arrangement. Keep an eye out for the boutique’s flower cart that Khalil plans to post outside the shop.
932 Avocado Ave.