Zero UV’s First Brick-and-Mortar Shop at Rodeo 39 Public Market

Photograph by Emily J. Davis

Viet Tran started ZeroUV as a side business on eBay in 2001, and it eventually grew to become a popular online sunglasses brand that he ran with his wife, Khue. “I remember him saying one morning, ‘I think the next big thing is going to be selling eyewear on the internet,’ ” Khue says. “At that point, there was really nothing on the internet like that and I thought, ‘This guy is crazy.’ ” Fast-forward to 2011, when the small company began to sell more than a million pairs of sunglasses each year for several years in a row.

Now customers can shop ZeroUV’s trendy sunglasses at the brand’s first storefront, which Khue designed. Customers need not worry about excessive markups at ZeroUV. When creating the brand, Viet wanted to ensure that his glasses would be cost-effective. Most of the sunglasses you’ll find there are less than $20. “Being in Orange County, everyone needs sunglasses pretty much year-round—one pair in the car, one at home, just grab and go,” Viet says. “We wanted to bring a brand … where when you walk in, you can come out with a couple of items that you really like and enjoy.”

Having opened in the midst of a pandemic, ZeroUV also started carrying face shields ($25). These face shields aren’t your typical PPE—the brand came up with its own spin and designed them with bright mirrored lenses.

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