In 2016, Shelli Melkonian opened Style Society, a boutique featuring fashionable clothing and accessories, which shared space with a salon. When the pandemic forced the boutique to close, Melkonian decided to relocate to a larger space down the street from her original location. “Toward the end of me being there, I was in 150 square feet,” Melkonian says. “We have to only have 25 percent capacity, which in that small space would’ve been one person at a time. Here, I can kind of roll with the punches a little bit more.”
With help from a friend in interior design, Melkonian transformed the empty space into a bright, welcoming shop where customers of all ages can still find an assortment of basic T-shirts as well as floral dresses, handbags, candles, and more. “I’ve always wanted this to be a place where a mother-daughter combo could come in and both find something,” Melkonian says. “On Saturday, my last customer was an 80-year-old woman. I don’t want people to feel like (they’re) too old for this now; I want it to be where you can grow with the store.”
Customers can also shop items from O.C.-based brands such as May Martin, Never Alone Candles, Rope the Moon, and I-SEA sunglasses. Check for in-store workshops once gathering restrictions are lifted.
1729 Superior Ave.