Urban Decay, Newport Beach’s iconic edgy makeup line, launched Naked Smoky last week, its most recent collection of eyeshadows. Sales temporarily broke the company’s website.
At a party launching the palette, co-hosted by Vogue, models in San Clemente-based Mikoh swimwear mingled with Urban Decay founder (and Newport Beach resident) Wende Zomnir and fashionable Urban Decay junkies and style bloggers. Party-goers drank bubbling vapor cocktails under smoke billowing from ceiling, while makeup artists demonstrated applying the palette.
Naked Smoky, part of the much-coveted “Naked” palettes adored by beauty addicts everywhere, isn’t like the previous palettes—which hewed to a range of shades in the same tone: Bronzy, Rosy, Taupe-y and Neutral-y. Instead, “Smoky” contains 12 stronger shades (three of which are favorites brought back by popular demand), from matte neutrals to shimmery pales to deep, dark grays and blacks, all of which can be used to create the perfect smoky eye.
As per usual with UD palettes, the shadows have edgy names such as “High” , a champagne shimmer with micro-glitter; “Dirtysweet”, a medium bronze, and Black Market, a jet-black satin.
Zomnir, herself a wizard of the smoky eye, has been quoted saying that a truly sultry smoky eye takes more than the three steps most brands include in their palettes (according to Zomnir it takes 15). The Naked Smoky palette includes a step-by-step guide for four distinctive smoky eye looks.
Naked Smoky, $54, is available at Urban Decay, Fashion Island or online at urbandecay.com.