Sandro and Maje Open at South Coast Plaza

It figures that one of our favorite places to while away a day—South Coast Plaza—would be the new home for pretty Parisian brands, Sandro and Maje, making it harder for us to leave without busting the budget.

Sandro and Maje, created by sisters Evelyne Chétrite and Judith Milgrom respectively, opened sparkling small boutiques this past month in the Bloomingdale’s wing where Zara stood before it moved.

Sandro’s boutique is 1,530 square feet of modern minimalist design featuring blond wood floors, marble surfaces, soft hues, and a lounge furnished with vintage pieces. The store also carries Sandro’s women’s evening capsule collection, a curation of androgynous black, neon pink, and blush pieces inspired by the ‘90s techno music trend. attachmentYou’ll also find the line’s menswear collection, Sandro Homme.

While we’ve always loved Sandro’s Paris “It Girl” style, Maje’s tomboy aesthetic is more up our alley stylewise, with its loose-cut leather pants, boyish button-down shirts, sharp blazers, and dresses meant to be worn with your chunkiest shoes and the season’s must-have oversized coats.

The Maje space reflects the same cool look and is modeled after the collection’s Parisian boutiques, with moldings, felt walls, and wooden floors and cornices.

On a recent visit, both stores were stocked sparingly: no crowded racks of clothes or tables laden with jeans; just rows of pretty dresses, tops and jackets, with shoes and accessories lining the walls. It’s all softly lit, giving the stores the feel of a pretty little closet.


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