Rihanna x Stance

Singer joins forces with San Clemente sock maker


Singer Rihanna will design socks for San Clemente-based Stance.
Singer Rihanna will design socks for San Clemente-based Stance.

Who says Orange County doesn’t have swagger? Stance, the San Clemente maker of colorful, edgy, and, yes, actually hip, socks just announced a collaboration by hip-hop princess and fashion “It girl” Rihanna.

The singer (“Stay,” “Diamond”, “B*tch Better Have My Money”), well known for rocking an array of “naked” dresses, will design multiple collections of socks in a multi-year deal with Stance, according to the company.

The first 18-piece collection, including over-the-knee socks—a first for Stance—will hit stores September and sell for $18-$28. Rihanna will also do a holiday collection, said Stance spokeswoman Noelle Bates.

The company, which made a name for itself making high-fashion and trendy socks for men and women, is still finalizing arrangements with retailers to carry Rihanna’s collection, but Stance sells in stores ranging from Nordstrom to Tilly’s. The line’s name is still under wraps, but judging by the response to a limited-edition collection released and already sold out last week, it doesn’t matter what they call it, Rihanna x Stance is hot.

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