Fast Forward: A Quick Read on The Evolution of a Clothing Brand

Jeff Stewart on Lolly Clothing

Unless you’re really into fashion, a book chronicling the rise of a fashion line doesn’t sound all that interesting. But “Lolly: From Fishing to Fashion, Reeling in an Unlikely Fashion Success” is only barely about Lolly, a high-end contemporary women’s wear brand born in LA. Instead, the book captures the California cool of the former Obvious Clothing line while telling the stories behind it, including personal tales about the author.

The line’s aesthetic is laid-back, with mostly solid pieces in breezy, comfortable fabrics and flattering cuts—the type of clothes that made Orange County and Southern California famous for casual elegance. The book is as easy to enjoy as the clothes are to wear. We think of it as the perfect end-of-summer beach read. You can get a digital book on Amazon here, and check out Lolly clothing at several Orange County boutiques, including Apricot Lane, MissionViejo; Candace Paige on Balboa; KC Diamond, Laguna Niguel; Tanya B, Yorba Linda; Verbania Boutique, Costa Mesa; and Zae’s Womens Boutique, Anaheim.

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