What better way to find your dream shoe—for your wedding, a special occasion, or just because you’re a shoe perfectionist—than at a design-your-own shoe salon at Nordstrom, the original shoe retailer (that’s right, long ago Nordstrom started as a shoe store).
Online shoe retailer/design site Shoes of Prey has installed a design studio in Nordstrom Fashion Island where you can create and order shoes made to your own specifications. Launched March 24, the shop features a wall of designs for trying on, along with 170 fabric swaths in a rainbow of colors. It includes a new ’70’s-inspired capsule collection by Mad Men designer Janie Bryant.
A trained staff will guide you through the process at a bank of iPads. Once you’ve designed your shoes, you simply pay and wait for them to be delivered. The new studio, christened by Bryant and Jodie Fox, a Shoes of Prey co-founder, is colorful and lively, cast in white enamel with towering “shoe trees” serving as beacons to shoe-hunters.
By joining forces with a store known for customer service, Shoes of Prey has created the ultimate collaboration (and there is nothing the fashion world likes better than a good collaboration)—beautiful shoes plus big selection.
The average price is about $220 a pair, says Anna Le, Shoes of Prey public relations manager. “We have an add-on pricing structure—our shoes start from $129 for ballet flats, $179 for pumps, and up to $199 for ankle boots, and the prices go up depending on the materials and extras used.” Components include color, style, heel, silhouette, materials, and more. “Most shoes do not cost more than $300,” Le says.
The award-winning Australian website was founded in 2009 by Jodie Fox, Michael Fox, and Mike Knapp after Jodie became frustrated trying to find the shoes she wanted. They began setting up design salons in select Nordstrom stores last year. The Newport Beach studio is the only one in Southern California.
You can walk in or make an appointment. Beware, though; playing on the Shoes of Prey site can be addictive, so leave yourself plenty of time.
NORDSTROM FASHION ISLAND/SHOES OF PREY STUDIO
Women’s Shoe Floor
901 Newport Center Drive
Monday through Friday, 10 a.m. to 9 p.m.
Saturday, 10 a.m. to 8 p.m.
Sunday, 11 a.m. to 7 p.m.