The Celect opens at Fashion Island and we are thrilled

The Celect store frontStuff We Love is bursting with pride. One of our all time faves—The Celect—has moved (on up, we think) to a chic space at Fashion Island.

“The addition of The Celect to Fashion Island expands on our vision for the center—to provide a compelling and unique mix of curated high-fashion brands—and it fits effortlessly into our lineup,” said Easther Liu, chief marketing officer for Irvine Company Retail Properties. “We are thrilled to be home to The Celect’s only location and know it will become a destination.”

Formerly at The Lab, The Celect opened in 2014 and immediately captured SWL’s heart with its excellently curated collection of architectural apparel and uber-cool accessories for men and women as well as the art gallery vibe of their space.

Featuring such designers as Comme des Garcons Comme des Garcons, Proenza Schouler, Building Block, Issey Miyake Bao Bao, Damir Doma, and SWL’s dream totes by Finnell, The Celect has a modern, design-driven aesthetic that hasn’t always been easy to find in O.C. (Although with the addition of COS at South Coast Plaza and Atelier 7918 at Crystal Cove Shopping Center as well as the soon-to-open Elyse Walker boutique in Lido Village, this is rapidly changing.)

The Celect at Fashion Island“We decided to make the move to Fashion Island because we wanted to be closer to our audience,” Carrie Martines said. “The style of clothing we carry is a mixture of emerging and established designers who create timeless and progressive statements and we thought this location was a better fit.”

The Celect is next to Rebecca Taylor and across from Bloomingdale’s and the newly expanded Anthropologie at Fashion Island.

The Celect
571 Newport Center Drive
Newport Beach

Monday- Friday
10 a.m. to 9 p.m.
10 a.m. to 7 p.m.
11 a.m. to 6 p.m.




Hot Shop: the Celect

Finds: Pare it Down

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