WHAT WAS YOUR INTRO TO BOBA?
My parents owned boba shops when I was young. My dad went into
the wholesale business; now he’s a wholesaler for boba products.
WHEN DID THE KITS START?
When COVID-19 hit, all the boba shops closed, which meant my parents’ business closed as well. I needed to find a way to help them. That’s when my boyfriend (now husband) and I thought of the brand. We came up with this perfect recipe that would help people—from beginners to experts—make drinks at home.
HOW HAS THE RESPONSE BEEN?
We have customers buying them as gifts for their friends. We also have a lot of corporate customers buying them for virtual happy hours. It’s been interesting to see a category that didn’t really exist blow up during this pandemic.
WHO DESIGNED THE PACKAGING?
My husband and cofounder, Paul Kim, is a creative director, and he helped me bring the brand to life. I wanted it to be really playful and just put you in a good mood. Every kit comes with a step-by- step manual.
WHERE IS THE KIT SOLD?
Sammee is going to be in Nordstrom this season. Our classic milk tea powder and yogurt smoothie powder kits—two of my favorite flavors—will be in select stores.