If you’ve experienced the profoundly simply pleasure of bare feet on an exquisite hard wood floor, you’ve enjoyed a glimpse of the passion driving entrepreneurs Richard and Cheryll Larson. Richard Larson’s father Gaetano Genovese handcrafted his first hardwood floor over half a century ago, and today, Richard and his wife oversee a flooring empire known for creating, refinishing, and maintaining the multifaceted beauty of natural wood.
Q. What makes Gaetano unique?
A. Customers come into our showroom and are amazed that we make all our floors by hand, right down to the final hand applied coating. Gaetano’s unique offerings include over 100 domestic and exotic woods, from intrinsically traditional to artfully avantgarde. We really offer something for everyone, and we work with our customers to help them find the perfect flooring to suit their taste and budget.
Q. Tell us about your creative process.
A. Creating a trend is better than following a trend. We spend a lot of time mixing textures and colors to come up with fresh combinations that are completely unique.
Q. What are some of the current trends influencing floor designer?
A. Mixing old-aged with new refined.
Q. Describe a recent project you are especially proud of.
A. We are just finishing up a game room floor that was designed to look like an old retro video game along with a custom jigsaw puzzle floor. This has been so much fun to make, not your ordinary plank flooring.
Q. What inspires you?
A. Craftsmanship and artistry! You can really see the difference it makes when a true craftsman builds something custom. Specific details in design make a bid difference with the final product.
Seacliff Business Center
7071 Kearny Drive | Huntington Beach
By appointment only
714-536-6942 | gaetanoinc.com