Neighborhoods: Costa Mesa

The Trendy East Side

Heritage Mercantile Co.
Artisan goodies abound in this treasure-trove of unusual gifts. Choose from shiny headbands ($32), vintage bracelets ($105), wooden toys ($25), tea sets ($120), and more. 1720 Santa Ana Ave., 949-646-2417,

Uptown Girl
In one corner, you may find sparkly earrings ($20). In another, Courtshop jeans ($125) and an Oats cashmere wrap ($235). It all has the same cool, casual California vibe, no matter the price. 1720 Santa Ana Ave., 949-650-0910,

Sidecar Doughnuts 
Don’t let the decor fool you. These doughnuts are thoroughly modern, with flavors such as Callebaut chocolate mint ($3). So is the java, with beans made from Portland’s Stumptown Coffee Roasters. 270 E. 17th St., 949-887-2910

You won’t find design snobs here—just a friendly staff, plush chairs and couches (starting at $1,500), cozy blankets (starting at $150), and rustic tables stocked with candles ($40) and picture frames ($35). 270 E. 17th St., 949-515-2335,

Photographs by Amanda DeFrancis

This article originally appeared in the March 2014 issue.

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