This Laguna Beach Boutique Carries a Gender-Neutral Line

Photograph by Emily J. Davis

Katharine Story taught herself design when she moved to London in the 1980s. After returning to Laguna Beach to raise her son, she opened her namesake boutique featuring modern bohemian designs. “I’m really tied to this community,” Story says. “I think that (Laguna) is an artistic place, and I come from a family of artists; this is my expression of art.”

Although Story’s pieces are sold at her boutique and at shops around the world, most are produced walking distance from her store. Her line is known for its callbacks to the ’60s and ’70s with pieces such as flowing kimonos ($275 to $825) that are among her most popular items with locals. The hand-dyed silks, lace, fur, and unique colors and patterns might be what drew the Burning Man crowd and began Story’s cult following. “People just started buying for Burning Man before I even heard of it,” Story says. “Now I sometimes design small, one-of-a-kind collections for people who go.”

Story started with a women’s line, but men soon began purchasing various pieces—notably, the fur vests. In March, Story launched a gender-neutral collection with items including linen harem pants and vintage lace T-shirts. Look for her summer collection in June with vintage piano shawls repurposed into dresses as well as a one-sleeve Grecian-inspired dress.

1476 S. Coast Highway
Laguna Beach
949-497-7097


Photograph by Emily J. Davis

Embellished
Vintage sequin hand-stitched top, $375

Photograph by Emily J. Davis

Eye-catching
Swarovski crystal clutch, $275

Photograph by Emily J. Davis

Vested interest
Vintage Morrocan vest, $510

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