Designer Jeff ‘Yoki’ Yokoyama and Goodwill of O.C. Create A Sustainable Line

A by-the-numbers breakdown of the collaboration.
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Designer Jeff ‘Yoki’ Yokoyama and Goodwill of O.C. Create A Sustainable Line
Photograph by Emily J. Davis

Yokoyama—the Newport Beach designer known for repurposing garments from schools including USC, UCLA, and Mater Dei at his boutique Yokishop—partnered with Goodwill of Orange County to re-create items into stylish pieces. “People are discarding (clothes) at a rapid rate, and it’s terrifying to think that it just goes into a landfill,” Yokoyama says. “This is an opportunity for us to feel like we’re doing our part. You pay a little bit more, but you don’t add to your carbon footprint.” The collaboration is available during a pop-up at Rare by Goodwill in Anaheim on Nov. 9 and 10, and select pieces are for sale at yokishop.com starting Nov. 9.


15 million
Pounds of clothing donated to Goodwill of Orange County each year

75
Pieces in the line

$25
Starting price point

3
Weeks to hand-design the collection

200
Pounds of clothing this collaboration saved from local landfills

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