Chrissy Teigen, the ultimate OC girl, came to the Coach boutique at South Coast Plaza last week to launch the brand’s pre-fall 1941 collection and raise money for nonprofit Step Up Women’s Network.
Coach has partnered with the organization, which provides girls from low-income communities with mentors and assists them in building confidence and as well as applying to college and more.
Teigen, a model and social media superstar well-known for trolling presumptive Republican nominee, Donald Trump, on twitter, signed autographs, posed and gave shopping tips to fans, press and local bloggers such as Cassydy Gavin from We Wonder and We Wander.
After being stuck in traffic from L.A., Teigen, who just had a baby girl, arrived looking cute in a Coach polka dot mini and apologizing to the crowd for being late.
“I’m so sorry,” Teigen told the crowd of 50-plus. “Thank you so much for waiting.”
The Sports Illustrated model, wife of pop singer John Legend, and author of a new cook book called “Cravings”, told SWL about growing up in Orange County.
“I haven’t been here (to South Coast Plaza) for two years,” she said. “I worked down the street at The Lab and at The Closet at Fashion Island. I’m an O.C. girl.”
Shoppers also got to glimpse and buy items from Coach’s Pre Fall line. Bags, clothing, shoes and outer wear, as well as small leather goods from the collection designed by Coach creative executive director Stuart Vevers including the new Rogue 1941 tote ($795 to $1,400 depending on style and material).
Also on display was the “Rexy” line from the 1941 collection: an array of totes, sweaters, jackets and jewelry featuring the cutest T-Rex we ever saw. (Prices for Rexy collection run from $150 for a leather bag charm to $895 for a leather Varsity jacket.)
Teigen has been Coach’s brand ambassador for about a year but is a long-time fan of the brand and has been photographed carrying Coach bags.
Teigen told SWL that she and her mother have carried Coach bags for years, “I have loved them for a long time, so for me this a great opportunity. It’s so cool to think back to my favorite Coach pieces over the years, they just stand the test of time.”
While Coach is a heritage line — SWL has several classics in our closet — it has undergone a recent renaissance under Vevers, a hot British designer who joined the brand three years ago.
The pre-fall line, which one of the boutique’s salespeople called “prairie chic”, includes adorable printed dresses with high necks and ruffles, cozy shearling hoodies and covetable combat-style boots, has a distinctly 90s vibe (like much of the Fall 2016 lines).
Besides the pre-fall collection, Coach launched last week Disney x Coach, a line of bags, leather accessories such as luggage tags and wallets sporting the iconic mouse ears and the Mouse himsellf, as well as a leather Mickey Mouse doll for $1,500.
See the entire Coach Pre-Fall line as well as the Disney x Coach collection go to www.coach.com