Breezy and elegant, Simple stocks high-end men’s, women’s, and home lines. Owners Jenni and Sammy Elmished built the store on the premise that what you wear should feel good. “If it isn’t soft, we won’t sell it,” says Jenni. Touchable lines include knits by White + Warren and 27 Miles, as well as Calleen Cordero’s scrumptious sandals and bags.

460 S. Coast Highway, Laguna Beach, 949-494-8100,

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