It’s common for Patty Praisler’s regulars to do an entire season’s shopping in one stop—a few pairs of Mother jeans, Xirena button-downs, basic T-shirts, sweaters, and a couple of luscious Chan Luu scarves. “They know their brands and live in them—it’s the foundation of their wardrobes,” Praisler says, describing the pieces as “daily wear with a little bit of date night.”
Not surprisingly, each of her two O.C. shops has its own vibe—Dana Point opened 11 years ago, Costa Mesa in July 2015—and she divides her time between them. In May, she chartered a busload of South County customers to her annual benefit Chan Luu trunk show in Costa Mesa. She forms tight relationships with vendors, too, and one of the first was Luu. Praisler, now one of the L.A. designer’s largest retailers, sells Luu’s new and vintage jewelry ($80 to $2,000), along with some of her clothing, including a ruffled, embroidered blouse ($356) that’s perfect for the holidays.
Mother jeans are a draw for their detail and flattering fit ($189 to $228). Look for Stateside and Sundry T’s, 360Cashmere sweaters, packable Ramy Brook pieces ($240 to $350), and some boho dresses from Malibu-based Jen’s Pirate Booty. Quick-hit buy? Luu’s bejeweled skinny neckties.
In every color, please.
369 E. 17th St.
24040 Camino del Avion