With a lounge area featuring coffee table books about surfing and the scent of Diptyque’s Feu de Bois candle filling the room, Towne is distinct from its trendy, fashion-forward counterpart Elyse Walker next door. The California-cool boutique, open since August, houses an assortment of clothes, shoes, and accessories for men and women and carries brands such as Saint Laurent, ATM, Golden Goose, and more. “It’s funny because the concept of Towne really is Newport Beach,” says general manager Taryn O’Neill, above. “It’s that laid-back (person) who wants to feel put together.”
You won’t find items that will be out of style next season. Instead, the store stocks pieces that are what O’Neill refers to as “luxury basics.” Think soft, plain T-shirts, denim in various shades of blue, and sneakers that can be dressed up or down. Some of the most popular items include a men’s button-up from Frank and Eileen ($198 to $225) and a women’s cardigan from The Great Montana ($295). The store also carries vintage Louis Vuitton handbags with colorful, hand-painted stripes across them from New Vintage ($1,435 to $3,240).
Customers can enjoy snacks such as almonds and gummy bears or sip on Champagne and rosé while browsing the racks, and stylists are on hand to assist in crafting an outfit.
EARN YOUR STRIPES
New Vintage Louis Vuitton bag, $1,740
Elysewalker Dawson V-neck, $495
Common Projects suede sneakers, $425
Towne by Elyse Walker
3444 Via Lido