Corona del Mar jewelry designer Gianna Giannulli-Riley was born into a creative family—most notably her brother Mossimo Giannulli of Target fame. She designed children’s clothing for a global market until about 13 years ago when she taught herself how to wire-wrap jewelry. “I’d take my son to soccer, and while he played, I’d practice,” says the mom of four. “But every time I’d make something for myself, someone would want to buy it off me.” So last May, she opened G2G Jewelry, her sunny second-floor Corona del Mar shop.
Here, inexpensive pieces—“We can’t keep these in stock,” she says, pointing to $62 gold-filled hoop earrings—share space with delicate lariats and chokers, pearl and gemstone necklaces, and dreamy diamond rings, earrings, and necklaces set in oxidized sterling silver that sell for up to $3,900. Sale bins hold treasures that range from $10 to $50.
Her growing list of regulars includes many of the same women who scooped up the early pieces she made for herself. Others discover her online or through her jewelry-making classes, taught around a picnic table in the center of the shop. Not into that? Check the website for macramé, knitting, calligraphy, flower arranging, plus a few new classes. “I find the best instructors,” she says. “We serve sips and snacks, and women bring their friends.”