Foodbeast is taking its act on the road. When the OC Night Market opens Friday, the 20,000 or so people in attendance will have the chance to sample the first-ever Foodbeast dishes available to the public. The Orange County-based behemoth of the foodosphere has a new Foodbeast Presents department headed up by O.C. events promoter Bobby Navarro, founder of 100Eats and Inspire Artistic Minds.
“Foodbeast Presents has been something on our mind for a couple of years,” says Foodbeast’s Geoff Kutnick. “We knew it was a way to engage our local audience, while also potentially diversifying our revenue stream.” (In the accompanying photo, Navarro’s on the left and Kutnick’s on the right.) Whatever developed would have to be in keeping with the brand’s edgy, millennial-friendly orientation, while also wrangling all the many moving parts of any mass event. Navarro’s successful Pig Out events convinced Kutnick that he “could bring those elements to the table.” Like the Foodbeasters, Navarro is a mere twentysomething. “Our team was pleasantly surprised that an event like that was produced by someone in our age range,” says Kutnick. “We decided that 2015 is the year to get our feet wet, and that wouldn’t be possible without Bobby’s help and experience related to event logistics, operations and local promotion.”
More Orange County influence at the Foodbeast Presents booth: One of the dishes served will be the infamous ramnut—a ramen doughnut ($6 or two for $10) from the cheerfully demented Culinary Bro-Down food blog written by Rancho Santa Margarita native Josh Scherer. Scherer writes a food column for Maxim online, as well as contributing to our sister publication Los Angeles Magazine’s food blog. To balance your ramnut, savory offerings will be all about Spam—Spam made into fries, served with Sriracha ketchup ($6). Or, go for the Spanimal upgrade ($10), a more classically over-the-top Foodbeast-y affair which adds American cheese, mayonnaise-kimchi-scallion-ketchup Asian thousand island sauce, soy-glazed caramelized onions, and Japanese furikake seasoning.
OC Night Market will be at the OC Fair and Event Center through Sunday. You can read a Foodbeast roundup of some other night market offerings, including the largest fried squid you’ve probably ever seen, here.