Noe Garments of Laguna Beach is the brainchild of twin sisters Bonnie Rae Boyes and Shelah Jean Abubo, and it’s poised for a breakout. Since 2013, the small line has turned out uber-cool undergarments, along with ready-to-wear in a...
The truly cool won’t just go to Coachella this month. They'll get invited to one of the exclusive parties that encircle the big music festival. Dozens of small events beckon the boho class to the desert at the end of...
Ralph Lauren has always offered chic American style, but we were blown away by the recent makeover at the brand's South Coast Plaza boutique. Featuring the biggest expanse of windows at South Coast Plaza, Ralph Lauren sits on Level 1...
The path to the altar can turn a betrothed maiden into a bridezilla faster than you can say “I do.” Fittings, tastings, and countless other details can’t be done by phone or online, and in sprawling Orange County this...
Known for its delicate gold pieces meant to be worn in multiples, Laguna Beach-based jewelry line Gorjana (Gor-ee-ahna) is the brainchild of husband and wife, Jason and Gorjana Reidel. They started as e-tailers in 2004, selling their own line...
We're gonna mark our calendars for Nov. 7, right now, because we do not want to miss StyleCon. O.C.'s beauty and fashion answer to ComicCon, StyleCon is a first of its kind day-long event featuring beauty and style brands...

Tipping Her Hat

In her tiny Laguna Beach store, The Hat Box, Paula Del Percio makes everything from cunning cloches adorned with rooster feathers to tiny brimmed hats of imported straw ($300 to $1,000). Her parents made hats in the ’40s, so...
O.C. residents and Former Roxy employees  Kenna Florie, right, and Birgit Klett became friends in 2004 over dinners as they shared their experiences losing parents. Florie, vice president of marketing at Roxy, and Klett, its head of global footwear...
Joyride Vintage in Old Towne Orange is a time capsule of American male haberdashery, and owners Kristine and Robert Houston are the curators. They met in the ’90s at Long Beach’s Art Theater, where Kristine, now 44, was a...