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California Cool: Oliver Peoples Launches WEST Sunglass Line
This being the land of perpetual sun, it’s no surprise that sunglass brand Oliver Peoples decided to launch a new line inspired entirely by coastal California.
Appropriately named “WEST,” the unisex collection is retro yet classic, and designed to go hand-in-hand with an active lifestyle. “We base all of our decisions around our vision of the customer. We got inspired by the notion of the California ‘weekend’ and making sure we offered solutions for those times when Californians are on the go, but of course looking chic” says David Schulte, CEO of Oliver Peoples. Each of the seven styles is named for a quintessential California coastal element—a beach, a canyon, a plant—and offers vibrant polarized lenses to keep eyes protected while walking the beach or hiking in the canyons.
Look for the collection in Oliver Peoples boutiques and retail stores this spring.