At Best Wines Online, Santa Ana’s hot new wine e-tailer with its bold sign visible from the 55 Freeway, shoppers can browse, and purchase by the bottle or case. So why do managing partners Kyle Meyer, left, and Tristen Beamon, formerly of Orange’s Wine Exchange, insist their business isn’t a brick-and-mortar? Because you won’t find the typical trappings of retailing—shopping carts, shelf signs, and cash registers—in the 12,000-square-foot facility that warehouses an inventory of more than 1,000 wines. Purchases are made online ahead of time or transacted in person via smart phone or lobby computer. Talking shop with Meyer, it’s clear the newbie operation has more innovations in store for O.C.’s wine-inclined.