Serene Sky, an Orange County Online Boutique, Launches
A dynamic duo dreams up a destination for affordable jewelry
Most of us don’t look back so fondly on our high school years, but besties Frances Akbari and Donna Nguyen remember 1992 at Fountain Valley High as the beginning of a beautiful friendship—and now, business relationship. The duo is launching an online jewelry shop called Serene Sky (shopserenesky.com) on Wednesday, Sept. 18.
“We chose Serene Sky because it meant California, vintage, and classic. Our selection includes fashionable and trendy jewelry as well as jewelry pieces from emerging new designers,” says Nguyen. We at the magazine love the pieces because they're ladylike and perfect for stacking and mixing—which was their objective. “We both love everyday jewelry so thought our love of arm candy could turn into something fun and exciting.”
Theirs is an all-digital launch fit for an e-commerce website, as they’ve been revealing their pieces slowly with teasers on their social networks. The launch will feature brands like Silk Purse, Sow's Ear, and HARDCOUTURE, and nothing will be over $50. Shipping is just $5 and free for orders over $50.
We can’t wait for the full reveal—and to watch the site grow (look for accessories next year!), just like a decades-long friendship.