StyleCon is beauty and style’s answer to Comic-Con. Conceived by Newport Beach attorney Robyn Grant, far right, and Corona del Mar marketing professional Irene Martino, it launched last year drawing 1,500 people and rave reviews. Open to the public, it offers keynote speakers, beauty treatments, and the chance for style brands and digital influencers to connect. With new sponsors such as Microsoft, the women will take their show on the road. Next stop: New York.
Irene: We didn’t grow up in the age of computers and mobile devices. We’re baby boomers and had to educate ourselves in social media.
Robyn: We both had vigorous business careers. StyleCon is a chance to put those business skills to work in a new, more creative way.
Irene: My teenage daughter inspired me. I noticed she was spending more time watching beauty and fashion video bloggers teaching her how to dress and apply makeup.
Robyn: A pair of skinny jeans and black T is beautifully reinvented paired with some great Tom Ford heels and sunglasses.
Irene: We’re inspired by the young people we meet who want to make something for themselves. They understand
that they must create their own destiny.
Robyn: Keep trying. Not everything succeeds. It takes time to work out the wrinkles in any endeavor, especially when your business is experience-driven.
StyleCon: Nov. 5, 10 a.m. to 4 p.m.
The Hangar at the OC Fair & Event Center, 88 Fair Drive, Costa Mesa, stylecon.com
Photograph by Priscilla Iezzi.