Meet Parks Project, An Outdoor Lifestyle Brand Co-Founded by Huntington Beach-raised Sevag Kazanci

Last week, Parks Project collaborated with the Laguna Canyon Foundation to reintroduce native species to Aliso Viejo Community Park.

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On top of designing U.S. National Parks-inspired apparel that promotes love and appreciation for the outdoors, Parks Project brings local communities together through organizing park conservation volunteer events. The lifestyle brand, which also includes children’s apparel, home goods, and outdoor accessories, helps support over 30 national parks across the United States.

Last week’s volunteer event at Aliso Viejo Community Park marked the third volunteer day organized in Orange County this year. A record-setting 229 native species were planted: buckwheat, prickly pear cacti, bush mallow, toyon, lemonade berry, and primrose.

Co-Founder Sevag Kazanci, grew up in Huntington Beach and played volleyball at Orange Coast College in Costa Mesa and Goldenwest College in Huntington Beach. Afterwards, he worked at Costa Mesa-based surf and skate apparel company, Volcom.

“During our first year of Parks Project, we were shipping products out of my parents’ garage in Huntington Beach, and my mom helped hangtag everything. She still asks if she can help hangtag all of the time; it’s pretty hilarious. Of course, we don’t ask her to hangtag anymore, but I do tell her that nobody can hangtag as fast as she can,” said Kazanci.

Many of Parks Project’s most devoted retailers are based in Orange County such as Seed People in Costa Mesa, Wander Outfitters in Fullerton, Huntington Surf Sport, and the Tustin and Huntington Beach REI locations.

“All of our O.C. retailers have joined us on multiple volunteer days, and continue to show enthusiasm to do more, which is the exact mission of Parks Project: to leave it better than you found it.”


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All photos courtesy of Parks Project. To learn more about upcoming local volunteer days, go here.

Read our first interview with Sevag Kazanci here. 

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