’70s-Glamour-Inspired Clothing At Novella Royale In San Clemente

The San Clemente boutique is home base for the brand's designer.

All photos by Melissa Valladares

One structure stands out on San Clemente’s El Camino Real for its wide A-line roof that harkens back to the ’70s. This former home of the city’s chamber of commerce is now a boutique, Novella Royale, named for owner Mary Myers’ popular clothing line. Although the brand has been around for almost a decade and is sold throughout Southern California, the 2-year-old shop carries a larger, more exclusive collection.

As you enter, the subtle scent of incense complements the vintage decor and ’70s-glamour-inspired clothing. The most sought-after piece? Myers doesn’t hesitate: “The Jane Robe,” a calf-length kimono that comes in a variety of patterns and colors ($189). Sifting through the custom-designed gold racks, you’ll find a range of silhouettes with prints in shades of gold, neutral, and burgundy.

“There’s plenty of what’s trending, so I really try to do something that not everyone else is doing,” Myers says. “The fall prints have a lot of blues and greens, when normally I tend to do golds and neutrals.” This month, look for her first kids’ line, NR Girls ($62 to $72)—a specialty once reserved for her daughter, the store’s namesake. In September, she’ll introduce silk suiting ($295 to $485), and in October, her first denim pants.


Ford Bodysuit
Strapless knit bodysuit, $145

Vintage Boots
Multicolored snakeskin boots, $130

NR Dish towels
Printed linen dish towels, set of 3 $36


1100 N. El Camino Real, San Clemente, 949-388 9336, novellaroyale.com

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